Comprehensive post on SEO
Summary of Problogger article :http://feedproxy.google.com/~r/ProbloggerHelpingBloggersEarnMoney/~3/vxpXt1QTITc/.
Meta Tags:
In reality Google hasn’t used keyword density in years. Stuffing a million keywords at the bottom of your page won’t help; some believe Google actually penalizes sites for this. As long as you mention a chosen keyword once or twice within a blog post, you’ll be fine. The important thing is that the rest of the post is about that keyword. Google has figured out a lot of very complex ways to make sure your post is about the keyword you’ve chosen.
Building Links:
Google first built its search engine on the idea of page rank: a page was probably relevant if a lot of people linked to that page. The more links to that page, the better. Early in Google’s life this approach was easily spammed, and to this day people continue to try and gain PageRank. The only real way to build links is to create great content that sites want to naturally link to. The issue is that if you are a new blogger, your chances of getting a link are slim to none. There are ways to build them though…
However, it’s still a brand new part of SEO, and it hasn’t been thoroughly studied yet. What I can suggest, though, is that you make sure you have a Twitter and Facebook account and that you interact with your followers regularly.
Ultimately, all this advice amounts to one tip for achieving good search rank: create great, high-quality posts and interact with your readers regularly.
Meta Tags:
- Description tag will not help you rank in Google, but it can be used to help entice people to click on your link in the search results.
- The Title tag is (sometimes) used by Google as the main text of your link within the search results.
- The words used here have been proven to help with rankings. Basically, the closer the keywords are to the left edge of the link, the better the result will rank for those keywords. For example, Geek Juice: Canadian Tech News won’t rank as well as Canadian Tech News by Geek Juice for the term “Canadian Tech News.”
- In both instances I said that Google sometimes uses these tags. This is because they sometimes use other sources. Google may display content from your site instead of your chosen description or title tag if Google’s algorithm believes it is more relevant. Google may also use content from DMOZ (the open directory project.).
In reality Google hasn’t used keyword density in years. Stuffing a million keywords at the bottom of your page won’t help; some believe Google actually penalizes sites for this. As long as you mention a chosen keyword once or twice within a blog post, you’ll be fine. The important thing is that the rest of the post is about that keyword. Google has figured out a lot of very complex ways to make sure your post is about the keyword you’ve chosen.
Building Links:
Google first built its search engine on the idea of page rank: a page was probably relevant if a lot of people linked to that page. The more links to that page, the better. Early in Google’s life this approach was easily spammed, and to this day people continue to try and gain PageRank. The only real way to build links is to create great content that sites want to naturally link to. The issue is that if you are a new blogger, your chances of getting a link are slim to none. There are ways to build them though…
Guest posts
Google likes it when sites that are similar to yours links to you. So guest post on blogs that have similar themes.
Contests
Running a contest where you give something away is a great way to naturally product lots of links.Viral content
If a single post or image of yours somehow gets to the first page of Reddit or Digg, you are guaranteed to get tons of links pointing to your site.Social signals
Both Google and Bing have admitted to using social signals within search results. This is getting more and more prevalent.However, it’s still a brand new part of SEO, and it hasn’t been thoroughly studied yet. What I can suggest, though, is that you make sure you have a Twitter and Facebook account and that you interact with your followers regularly.
Ultimately, all this advice amounts to one tip for achieving good search rank: create great, high-quality posts and interact with your readers regularly.
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